Beats by Dre Mutli-language eLearning
Beats by Dr. Dre, one of the biggest brands in the world, was looking for a way to train salespeople throughout the world on their trail-blazing line of products and what sets them apart from other personal audio brands. The training not only needed to be informative, but also evoke the clean, high-quality look of the Beats by Dre brand.
User Experience & Interface Design
I began the design by creating a user interface in keeping with the Beats brand. I incorporated Beats branding guidelines while also using UI best practices to ensure the courses could be easily navigated by audiences in over thirteen languages. The training combined the vibrant product images Beats is known for with interactive elements to keep users engaged and learning.
Multi-Language Design
The biggest challenge of this project was translating the English course into thirteen languages, which affected page layouts and design throughout the courses. Arabic was particularly challenging as it is read Right-to-Left meaning the entire course had to be adjusted, including navigation and interactive elements.
